Starve The Bardies

The New English Gent

admin — Tue, 29 Jun 2010 12:40:35 +0000

One of Saville Row’s most respected tailor shops is putting out a new, casual, ready-to-wear line that not only pushes the boundary of casual luxury, but is helping to redefine what it means to be a young English Gentleman.

Taking men’s luxury fashion to new heights of luxury and “Britishness” – all materials are sourced and crafted within the UK as much as humanly possible – we were asked to create a new type of online shopping experience. Steering away from the typical cold, clinical feel of most luxury clothing sites, this site was to be a lot more tactile/less digital in feel, with references to British heritage and past fashion icons, yet still modern and with an air of elegant absurdity.

Media: Web – e-commerce, Social Media (blog)
Role: Creative director and designer

Home Page

Collection Page

Etiquette Page

“Manner of the Gent” blog

Email Newsletter

Chasing your sidekick

admin — Mon, 28 Jun 2010 19:03:07 +0000

Oldie, but goodie – T-Mobile Johnny Chase campaign to help sell the T-Mobile Sidekick. This campaign was originally targeted towards 18-24 year old, urban gadget boys as the Sidekick was one of the first more lifestyle focused smart phones. The campaign itself centred around a storyline built around an ex-hacker (Johnny Chase), complete with microsite with character/storyline supported environments, webisodes and manga-like print ads.

Media: TV, Microsite, Web Banners, Print
Role: Co-art director and designer

National TV spot

Here’s the full video with spots 1 & 2 – just faster to get off YouTube.
T-Mobile: Johnny Chase TV Spots (2)

Shaking it up again

admin — Wed, 21 Apr 2010 20:19:15 +0000

The latest band poster for The Great Shakes!

Role: Art director, illustrator and designer

The Waylons

admin — Wed, 03 Mar 2010 21:39:17 +0000

This is an oldy, but goody that’s been needing to be posted.

Role: Art director, illustrator and designer

The Great Shakes

admin — Wed, 03 Mar 2010 21:24:02 +0000

It could be all the coffee I’ve been drinking… Or it could be some new gig posters for The Great Shakes.

Role: Art director, illustrator and designer

Howdy!

admin — Tue, 02 Feb 2010 21:37:40 +0000

Welcome to Starve the Bardies. This is sort of a beta launch for this particular site as I bash my way through WordPress. Stay tuned for improvements and additions in the following weeks.

Westerly tweeting…

admin — Tue, 02 Feb 2010 21:35:32 +0000

Designs for store vinyl coverings (during refurbishment) announcing Westfield London’s social networking opportunities to visitors.

Media: Outdoor – vinyl coverings
Role: Digital Illustrator and design

Beautiful “Herbal” refreshment

admin — Tue, 02 Feb 2010 21:33:36 +0000

Herbal Essences relaunched their brand in 2008, complete with newly designed bottles and new brand campaign. The unit needed to keep in line with the print and instore campaign, but also emphasize the bottle redesign and encourage user interaction.

Media: Rich media
Role: Design director

This particular unit was awarded “Best in Class” for Western Europe by Proctor & Gamble Europe.

Launch Herbal Essences Rich Media

Westfield London anew…

admin — Tue, 02 Feb 2010 21:30:38 +0000

Redesign of Westfield London’s website; bringing a more sophisticated look that better represented the centre out in Shepherd’s Bush. This site is currently in development, so please contact me directly to see more.

Media: Web – MARCOM/e-commerce site
Role: Lead web designer and information architect

Mints with your fashion?

admin — Tue, 02 Feb 2010 21:26:04 +0000

Mintbox website design (concept and site in development)

Details of the business model for this project are still confidential, but it involves retail shopping and social networking.

Media: Web, social networking
Role: Art director, brand designer and web designer