Start your night with a song

Southern Comfort’s “Put Your Night to Music” campaign with an online music application to create war songs from the night before.

A combination ad campaign with a digital CRM focus targeted at the younger end of Southern Comfort consumers (LDA-29). Built off of the campaign idea of starting your night with Soco and Lime and referencing the popularity of American Idol for this age group, this site was to encourage people in their 20s to come up with their own drinking songs about their nights out with their friends. The aim was to create a digitally viral campaign via sharing via the website and use of mobile access and incentives.

Media: Web, mobile
Role: Art director and designer