Chasing your sidekick

Oldie, but goodie – T-Mobile Johnny Chase campaign to help sell the T-Mobile Sidekick. This campaign was originally targeted towards 18-24 year old, urban gadget boys as the Sidekick was one of the first more lifestyle focused smart phones. The campaign itself centred around a storyline built around an ex-hacker (Johnny Chase), complete with microsite with character/storyline supported environments, webisodes and manga-like print ads.

Media: TV, Microsite, Web Banners, Print
Role: Co-art director and designer

National TV spot

Here’s the full video with spots 1 & 2 – just faster to get off YouTube.
T-Mobile: Johnny Chase TV Spots (2)