The New English Gent

One of Saville Row’s most respected tailor shops is putting out a new, casual, ready-to-wear line that not only pushes the boundary of casual luxury, but is helping to redefine what it means to be a young English Gentleman.

Taking men’s luxury fashion to new heights of luxury and “Britishness” – all materials are sourced and crafted within the UK as much as humanly possible – we were asked to create a new type of online shopping experience. Steering away from the typical cold, clinical feel of most luxury clothing sites, this site was to be a lot more tactile/less digital in feel, with references to British heritage and past fashion icons, yet still modern and with an air of elegant absurdity.

Media: Web – e-commerce, Social Media (blog)
Role: Creative director and designer

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