KEXP – You Are What You Play

A pro-bono project for KEXP.org, independent radio in Seattle, through Publicis in the West. This campaign attempted to mobilise existing members and avid listeners of KEXP’s web streamed broadcasts to help spread the word about KEXP’s non-commercial format, but mostly about the diversity of music they played – from local bands, indie labels, foreign breakthrough bands and “college rock” – through use of visual metaphor/imagery. Artwork was used for posters, TV spots, T-shirts, calendars, bumper stickers and promotional postcards.

Media: TV, print, campaign global artwork
Role: Co-art director and designer

Posters

Web page (downloadable PDFs for listeners to download, print and post up in their town.)






National TV spot




KEXP National TV spot